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"Gene really knows the direct marketing business...he has made millions for the companies he worked
for using his no nonsense creative expertise to increase bottom line profits. He definitely is a true
hands on innovator." "I’ve known Gene for over 15 years. His insights teamed with his attention to the details of the direct
marketing business have made him the "go to guy" for R.O.I. He succeeds because he knows how to
get into the customers head and creatively turn on the customers response switch." "Gene not only knows the direct marketing business, but he also knows the printing side of the business.
This knowledge has proven to be invaluable in helping his clients get the best bang for their print dollar.
He knows that you can have a great direct mail offer and absolutely ruin its chance of success if not
matched with the right printer at the right price." "Through his detailed knowledge of the mail order business gene showed us how we could save over five figures on our postage expenses to our customers. It has made a dramatic difference on the bottom line." "I think the key to Gene’s success is ability to turn words and creative ideas that moves people and in turn moves product. His copy skills teamed with his ability to really know the demographic he is taking to has made a profound effect on a lot of companies fortunes." |
